Bridging Cultures Empowering Success
In today's interconnected global environment, success depends on the ability to navigate through and embrace cultural diversity. When international teams collaborate, understanding and bridging cultural differences is essential. Astus Coaching specializes in cross-cultural training and coaching designed to provide profound insights into cultural differences equipping our clients with the cultural context, skills, and know-how to engage, and lead diverse teams effectively. We have a proven track record of working with senior leaders, mid-level managers, and future leaders across various industries.

Country Briefings – South Korea, Austria, UK
We provide thorough understanding of the business practices, the context of how and why things are done locally, specific advice on communication and social etiquette. Read More

Intercultural Programs
Intercultural Awareness: We deliver tailored intercultural awareness training to enhance client’s cross-cultural communication, collaboration, and team-building skills. Read More
Intercultural Communication: We work with clients who need to communicate with international teams, present to an international audience or manage conversations with international partners. Read More

Business Coaching
Expat Coaching: We support expats and their families with country-specific briefings tailored to their individual circumstance and guide them on culture shock and integration. Read More
1to1 Coaching: We coach individuals who want to work on specific topics for personal growth. Our focus areas are career change, leadership, intercultural aspects, and personal branding. Read More
Jina Kim-Prunera MA, ACC
Associate Certified Coach
I am a business consultant and specialize in cultural bridge-building, connecting different cultures, especially Eastern and Western perspectives. With 25 years in the international corporate sector, I coach clients from various industries and hierarchical positions to develop competencies crucial for effective international leadership and assignments. My focus areas include leading and managing diverse teams, effective intercultural communication, stakeholder management, and confidence building. I enable my clients to thrive in a diverse environment, fostering an inclusive and productive workplace.

Our Clients

Testimonials
Such an interesting and practical session. I came away feeling I was much more prepared and could build better client relationship thanks to this training and insights I received. I thoroughly enjoyed it and would love to do more!
Lucy Freeman
Senior Account Manager – BMB
Jina asked me perceptive and incisive questions and it didn’t take many sessions before I got the clarity I needed. I find her a very professional and intuitive coach, intelligent and focused. I will have no hesitation in asking her for help again and I highly recommend her.
Boris Cousins
Founder – Timewatch Plc
Jina was excellent, very informative and her understanding of both cultures (Korean and British) is exceptional.
Michelle Phillips
Manager – Samsung Electronics

Get in touch
We coach individuals on specific topics for personal growth. Our focus areas are career change, leadership, intercultural aspects, and personal branding.















